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# Reach becomes consequential only when it carries...
> Reach becomes consequential only when it carries something worth receiving: instruction, opportunity, service, beauty, companionship, or a responsible offer. The number remains subordinate to the human result it makes possible.
**Source:** [[livestreams/Alternate Recording of Social Media Success — Trust, Platform Control, and Organic Reach - Workbook|Alternate Recording of Social Media Success — Trust, Platform Control, and Organic Reach]]
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“Reach becomes consequential only when it carries something worth receiving: instruction, opportunity, service, beauty, companionship, or a responsible offer. The number remains subordinate to the human result it makes possible.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-reach-becomes-consequential-result-makes-possible
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