<!-- bryant-content-generator:start --> # Reach becomes valuable when it carries... > Reach becomes valuable when it carries instruction, opportunity, service, or a product the audience can responsibly use. The number should remain subordinate to the mission it was assembled to support. **Source:** [[livestreams/Social Media Success — Trust, Platform Control, and Organic Reach — Primary Recording - Workbook|Social Media Success — Trust, Platform Control, and Organic Reach — Primary Recording]] ## Share on Social Media ``` “Reach becomes valuable when it carries instruction, opportunity, service, or a product the audience can responsibly use. The number should remain subordinate to the mission it was assembled to support.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-reach-becomes-valuable-mission-assembled-support ``` <!-- bryant-content-generator:end -->