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# Reach is entrusted attention. A large audience...
> Reach is entrusted attention. A large audience gives a publisher unusual power to define what becomes visible, which voices receive introduction, and which emotional states are repeatedly installed in the public environment.
**Source:** [[livestreams/Independent Media, Audience Trust, and the Responsibility of Reach - Workbook|Independent Media, Audience Trust, and the Responsibility of Reach]]
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“Reach is entrusted attention. A large audience gives a publisher unusual power to define what becomes visible, which voices receive introduction, and which emotional states are repeatedly installed in the public environment.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-reach-entrusted-attention-installed-public-environment
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