<!-- bryant-content-generator:start --> # Reach is entrusted attention. A large audience... > Reach is entrusted attention. A large audience gives a publisher the ability to make ideas visible, introduce worthy people, create shared emotional weather, and direct millions of moments of human attention toward something consequential. **Source:** [[livestreams/Independent Media, Audience Trust, and the Responsibility of Reach - Workbook|Independent Media, Audience Trust, and the Responsibility of Reach]] ## Share on Social Media ``` “Reach is entrusted attention. A large audience gives a publisher the ability to make ideas visible, introduce worthy people, create shared emotional weather, and direct millions of moments of human attention toward something consequential.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-reach-entrusted-attention-toward-something-consequential ``` <!-- bryant-content-generator:end -->