<!-- bryant-content-generator:start --> # Reach magnifies whatever is aligned beneath it.... > Reach magnifies whatever is aligned beneath it. Distribution can extend care, competence, and useful knowledge, or it can scale confusion; the moral work must therefore precede and continue through the growth of the channel. **Source:** [[livestreams/Aligning Conviction, Conduct, and Purpose - Workbook|Aligning Conviction, Conduct, and Purpose]] ## Share on Social Media ``` “Reach magnifies whatever is aligned beneath it. Distribution can extend care, competence, and useful knowledge, or it can scale confusion; the moral work must therefore precede and continue through the growth of the channel.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-reach-magnifies-whatever-continue-growth-channel ``` <!-- bryant-content-generator:end -->