<!-- bryant-content-generator:start --> # Reach should be documented with metric definitions... > Reach should be documented with metric definitions and dates. Weekly viewers, impressions, followers, messages, unique people, and engagements describe different phenomena, and combining them carelessly turns operational evidence into mythology. **Source:** [[livestreams/Independent Media and the Democratization of Reach - Workbook|Independent Media and the Democratization of Reach]] ## Share on Social Media ``` “Reach should be documented with metric definitions and dates. Weekly viewers, impressions, followers, messages, unique people, and engagements describe different phenomena, and combining them carelessly turns operational evidence into mythology.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-reach-should-documented-operational-evidence-mythology ``` <!-- bryant-content-generator:end -->