<!-- bryant-content-generator:start --> # Read engagement before trusting a number. Compare... > Read engagement before trusting a number. Compare followers with comments, shares, and active discussion, and use available audit tools to estimate how much of an audience is genuine. Millions of followers with a handful of shares tell a clear story. **Source:** [[livestreams/Authenticity and the New Power Structure - Workbook|Authenticity and the New Power Structure]] ## Share on Social Media ``` “Read engagement before trusting a number. Compare followers with comments, shares, and active discussion, and use available audit tools to estimate how much of an audience is genuine. Millions of followers with a handful of shares tell a clear story.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-read-engagement-before-tell-clear-story ``` <!-- bryant-content-generator:end -->