<!-- bryant-content-generator:start --> # The real question about social media is whether it... > The real question about social media is whether it produces tangible results. Likes and shares matter less than whether the effort is building relationships, opportunities, and income. **Source:** [[livestreams/Social Media Success — Trust, Platform Control, and Organic Reach - Workbook|Social Media Success — Trust, Platform Control, and Organic Reach]] ## Share on Social Media ``` “The real question about social media is whether it produces tangible results. Likes and shares matter less than whether the effort is building relationships, opportunities, and income.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-real-question-social-relationships-opportunities-income ``` <!-- bryant-content-generator:end -->