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# A recipe is behavioral infrastructure. It reduces...
> A recipe is behavioral infrastructure. It reduces decision friction, preserves successful proportions, and makes a nourishing choice easier to repeat. Demonstration turns private skill into transferable capability.
**Source:** [[livestreams/Whole-Food Cooking, Weight Loss, and the Influence of Advertising - Workbook|Whole-Food Cooking, Weight Loss, and the Influence of Advertising]]
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“A recipe is behavioral infrastructure. It reduces decision friction, preserves successful proportions, and makes a nourishing choice easier to repeat. Demonstration turns private skill into transferable capability.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-recipe-behavioral-infrastructure-skill-transferable-capability
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