<!-- bryant-content-generator:start --> # Recommendation systems optimize signals they can... > Recommendation systems optimize signals they can measure. If a platform can measure clicks and retention more easily than wisdom, improved judgment, or long-term wellbeing, the visible feed will tend to overrepresent what captures attention rather than what deserves it. **Source:** [[livestreams/Attention, Media Incentives, and the Cheetos-and-Broccoli Strategy - Workbook|Attention, Media Incentives, and the Cheetos-and-Broccoli Strategy]] ## Share on Social Media ``` “Recommendation systems optimize signals they can measure. If a platform can measure clicks and retention more easily than wisdom, improved judgment, or long-term wellbeing, the visible feed will tend to overrepresent what captures attention rather than what deserves it.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-recommendation-systems-optimize-attention-rather-deserves ``` <!-- bryant-content-generator:end -->