<!-- bryant-content-generator:start --> # Relationship selling begins with understanding... > Relationship selling begins with understanding another person's world. A durable commercial relationship is built when listening, relevance, reliability, and mutual benefit precede the pressure to close. **Source:** [[livestreams/Self-Reliance, Service, and the Artist's Path - Workbook|Self-Reliance, Service, and the Artist's Path]] ## Share on Social Media ``` “Relationship selling begins with understanding another person's world. A durable commercial relationship is built when listening, relevance, reliability, and mutual benefit precede the pressure to close.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-relationship-selling-begins-precede-pressure-close ``` <!-- bryant-content-generator:end -->