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# Research on reciprocity shows that people tend to...
> Research on reciprocity shows that people tend to return favors. A small gift or kindness offered first makes others far more willing to engage, which is why genuine generosity is such a powerful starting point.
**Source:** [[livestreams/Into the Flow — Movement, Reciprocity, and Priming the Pump - Workbook|Into the Flow — Movement, Reciprocity, and Priming the Pump]]
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“Research on reciprocity shows that people tend to return favors. A small gift or kindness offered first makes others far more willing to engage, which is why genuine generosity is such a powerful starting point.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-research-reciprocity-shows-powerful-starting-point
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