<!-- bryant-content-generator:start --> # The responsibility of reach is fulfilled when... > The responsibility of reach is fulfilled when proven communication mechanisms are used with integrity to make meaningful ideas competitive. The trusted publisher earns attention, carries the audience toward deeper understanding, and returns that attention as knowledge, capability, encouragement, and opportunity. **Source:** [[livestreams/Independent Media, Audience Trust, and the Responsibility of Reach - Workbook|Independent Media, Audience Trust, and the Responsibility of Reach]] ## Share on Social Media ``` “The responsibility of reach is fulfilled when proven communication mechanisms are used with integrity to make meaningful ideas competitive. The trusted publisher earns attention, carries the audience toward deeper understanding, and returns that attention as knowledge, capability, encouragement, and opportunity.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-responsibility-reach-fulfilled-capability-encouragement-opportunity ``` <!-- bryant-content-generator:end -->