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# The responsibility of reach includes protecting...
> The responsibility of reach includes protecting the audience from avoidable confusion. Claims should be attributed, historical figures time-stamped, health statements carefully bounded, and promotional material prevented from borrowing the authority of unrelated teaching.
**Source:** [[livestreams/Independent Media, Audience Trust, and the Responsibility of Reach - Workbook|Independent Media, Audience Trust, and the Responsibility of Reach]]
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“The responsibility of reach includes protecting the audience from avoidable confusion. Claims should be attributed, historical figures time-stamped, health statements carefully bounded, and promotional material prevented from borrowing the authority of unrelated teaching.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-responsibility-reach-includes-authority-unrelated-teaching
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