<!-- bryant-content-generator:start --> # The richest community is not the one with the most... > The richest community is not the one with the most followers, but the one in which trust can repeatedly become useful action. Tell the truth, behave like a good neighbor, cultivate the garden, and let accumulated confidence move knowledge and opportunity where advertising alone cannot carry them. Trust is the currency created when people discover that the relationship deserves another exchange. **Source:** [[livestreams/Trust Economics, Authentic Marketing, and Community as Currency - Workbook|Trust Economics, Authentic Marketing, and Community as Currency]] ## Share on Social Media ``` “The richest community is not the one with the most followers, but the one in which trust can repeatedly become useful action. Tell the truth, behave like a good neighbor, cultivate the garden, and let accumulated confidence move knowledge and opportunity where advertising alone cannot carry them. Trust is the currency created when people discover that the relationship deserves another exchange.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-richest-community-most-deserves-another-exchange ``` <!-- bryant-content-generator:end -->