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# The rub is associative legibility: some of the...
> The rub is associative legibility: some of the known credibility surrounding a person, institution, or setting helps an unfamiliar participant become easier to recognize. Presidents use it, universities use it, companies use it, artists use it, and ordinary people use it whenever a real invitation places them inside a meaningful public context.
**Source:** [[livestreams/Building a Credible Public Identity - Workbook|Building a Credible Public Identity]]
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“The rub is associative legibility: some of the known credibility surrounding a person, institution, or setting helps an unfamiliar participant become easier to recognize. Presidents use it, universities use it, companies use it, artists use it, and ordinary people use it whenever a real invitation places them inside a meaningful public context.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-rub-associative-legibility-meaningful-public-context
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