<!-- bryant-content-generator:start --> # The rub, a marketing technique I learned from a... > The rub, a marketing technique I learned from a documentary about David Geffen, is the transfer of recognition through real association. When an emerging person appears beside a known artist, institution, publication, client, stage, or project, the audience can use that relationship as an orientation signal. Human beings interpret unfamiliar people through the relationships already visible around them. **Source:** [[livestreams/Visual Storytelling and the Signals of Credibility - Workbook|Visual Storytelling and the Signals of Credibility]] ## Share on Social Media ``` “The rub, a marketing technique I learned from a documentary about David Geffen, is the transfer of recognition through real association. When an emerging person appears beside a known artist, institution, publication, client, stage, or project, the audience can use that relationship as an orientation signal. Human beings interpret unfamiliar people through the relationships already visible around them.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-rub-marketing-technique-already-visible-around ``` <!-- bryant-content-generator:end -->