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# Say openly what the mix is. A publisher who admits...
> Say openly what the mix is. A publisher who admits that a share of the feed exists to earn attention, and that the share pays for the discovery of serious authors, keeps faith with the audience. Transparency about proportion turns a compromise into an honest editorial method.
**Source:** [[livestreams/The Cheetos-and-Broccoli Strategy — Media Incentives, Teamwork, and a Thousand Thought Leaders - Workbook|The Cheetos-and-Broccoli Strategy — Media Incentives, Teamwork, and a Thousand Thought Leaders]]
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“Say openly what the mix is. A publisher who admits that a share of the feed exists to earn attention, and that the share pays for the discovery of serious authors, keeps faith with the audience. Transparency about proportion turns a compromise into an honest editorial method.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-say-openly-mix-honest-editorial-method
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