<!-- bryant-content-generator:start --> # Scale increases editorial responsibility because a... > Scale increases editorial responsibility because a small distortion can become a large social event when repeated through a vast network. The larger the reach, the more carefully claims, context, attribution, correction, and uncertainty must be maintained. **Source:** [[livestreams/Attention, Media Incentives, and the Cheetos-and-Broccoli Strategy - Workbook|Attention, Media Incentives, and the Cheetos-and-Broccoli Strategy]] ## Share on Social Media ``` “Scale increases editorial responsibility because a small distortion can become a large social event when repeated through a vast network. The larger the reach, the more carefully claims, context, attribution, correction, and uncertainty must be maintained.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-scale-increases-editorial-uncertainty-must-maintained ``` <!-- bryant-content-generator:end -->