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# Scale is legitimate evidence of operational...
> Scale is legitimate evidence of operational competence when the subject is audience development. It does not make every unrelated claim true, but it proves that attention was earned, organized, and repeatedly converted into participation.
**Source:** [[livestreams/Celebrating Five Million Subscribers — Dignity, Generosity, and the Royal Yes - Workbook|Celebrating Five Million Subscribers — Dignity, Generosity, and the Royal Yes]]
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“Scale is legitimate evidence of operational competence when the subject is audience development. It does not make every unrelated claim true, but it proves that attention was earned, organized, and repeatedly converted into participation.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-scale-legitimate-evidence-repeatedly-converted-participation
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