<!-- bryant-content-generator:start --> # Selling without belief fractures conduct because... > Selling without belief fractures conduct because the speaker must maintain language the inner life does not support. Ethical persuasion begins with a real benefit, an honest account of limits, and a proposition the person would still respect after the transaction. **Source:** [[livestreams/Aligning Conviction, Conduct, and Purpose - Workbook|Aligning Conviction, Conduct, and Purpose]] ## Share on Social Media ``` “Selling without belief fractures conduct because the speaker must maintain language the inner life does not support. Ethical persuasion begins with a real benefit, an honest account of limits, and a proposition the person would still respect after the transaction.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-selling-without-belief-respect-after-transaction ``` <!-- bryant-content-generator:end -->