<!-- bryant-content-generator:start --> # Sensational headlines create a feedback loop. A... > Sensational headlines create a feedback loop. A frightening lead attracts clicks, clicks train publishers to heighten claims, and the important qualifier waits at the bottom of the article, such as an asteroid whose arrival is billions of years away. Reading to the end of the story is a basic act of media literacy. **Source:** [[livestreams/The Cheetos-and-Broccoli Strategy — Media Incentives, Teamwork, and a Thousand Thought Leaders - Workbook|The Cheetos-and-Broccoli Strategy — Media Incentives, Teamwork, and a Thousand Thought Leaders]] ## Share on Social Media ``` “Sensational headlines create a feedback loop. A frightening lead attracts clicks, clicks train publishers to heighten claims, and the important qualifier waits at the bottom of the article, such as an asteroid whose arrival is billions of years away. Reading to the end of the story is a basic act of media literacy.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-sensational-headlines-create-act-media-literacy ``` <!-- bryant-content-generator:end -->