<!-- bryant-content-generator:start --> # Sensational headlines create a feedback loop:... > Sensational headlines create a feedback loop: heightened claims attract clicks, clicks train publishers to heighten claims, and repeated exaggeration changes the audience's threshold until ordinary reality can no longer compete for notice. **Source:** [[livestreams/Attention, Media Incentives, and the Cheetos-and-Broccoli Strategy - Workbook|Attention, Media Incentives, and the Cheetos-and-Broccoli Strategy]] ## Share on Social Media ``` “Sensational headlines create a feedback loop: heightened claims attract clicks, clicks train publishers to heighten claims, and repeated exaggeration changes the audience's threshold until ordinary reality can no longer compete for notice.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-sensational-headlines-create-longer-compete-notice ``` <!-- bryant-content-generator:end -->