<!-- bryant-content-generator:start --> # Separate aspiration, plan, evidence, and result.... > Separate aspiration, plan, evidence, and result. Confusing them can make an announced future sound like a completed capability and deprive the team of the exact information required to finish the work. **Source:** [[livestreams/Community, Product Stewardship, and the Ethics of a New Venture - Workbook|Community, Product Stewardship, and the Ethics of a New Venture]] ## Share on Social Media ``` “Separate aspiration, plan, evidence, and result. Confusing them can make an announced future sound like a completed capability and deprive the team of the exact information required to finish the work.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-separate-aspiration-plan-required-finish-work ``` <!-- bryant-content-generator:end -->