<!-- bryant-content-generator:start --> # Service can be strategically intelligent without... > Service can be strategically intelligent without becoming insincere. Good systems align the health of the relationship with the success of the enterprise so that helping people is not an ornamental expense but part of how value is created. **Source:** [[livestreams/Social Media Is Social — Reciprocity, Usefulness, and Service - Workbook|Social Media Is Social — Reciprocity, Usefulness, and Service]] ## Share on Social Media ``` “Service can be strategically intelligent without becoming insincere. Good systems align the health of the relationship with the success of the enterprise so that helping people is not an ornamental expense but part of how value is created.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-service-strategically-intelligent-part-value-created ``` <!-- bryant-content-generator:end -->