<!-- bryant-content-generator:start --> # A shared media platform can operate like a launch... > A shared media platform can operate like a launch vehicle, carrying many independent projects through infrastructure that would be expensive for each person to build alone. The launch vehicle still requires a payload. Distribution can reveal real work, but it cannot manufacture the substance the work never contained. **Source:** [[livestreams/Shared Effort and the Architecture of Opportunity - Workbook|Shared Effort and the Architecture of Opportunity]] ## Share on Social Media ``` “A shared media platform can operate like a launch vehicle, carrying many independent projects through infrastructure that would be expensive for each person to build alone. The launch vehicle still requires a payload. Distribution can reveal real work, but it cannot manufacture the substance the work never contained.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-shared-media-platform-work-never-contained ``` <!-- bryant-content-generator:end -->