<!-- bryant-content-generator:start --> # A sharing experiment is meaningful when the... > A sharing experiment is meaningful when the variables are recorded. Audience size, content quality, timing, platform behavior, prior relationship, and conversion should be distinguished before a dramatic reach number becomes a general theory. **Source:** [[livestreams/Releasing Power Through Cooperative Leadership - Workbook|Releasing Power Through Cooperative Leadership]] ## Share on Social Media ``` “A sharing experiment is meaningful when the variables are recorded. Audience size, content quality, timing, platform behavior, prior relationship, and conversion should be distinguished before a dramatic reach number becomes a general theory.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-sharing-experiment-meaningful-becomes-general-theory ``` <!-- bryant-content-generator:end -->