<!-- bryant-content-generator:start --> # Shoot in the format that best serves the... > Shoot in the format that best serves the destination, but do not discard meaningful footage merely because its aspect ratio is imperfect. Story value can exceed technical conformity. **Source:** [[livestreams/Authentic Video, Community Standards, and the Courage to Tell Your Story - Workbook|Authentic Video, Community Standards, and the Courage to Tell Your Story]] ## Share on Social Media ``` “Shoot in the format that best serves the destination, but do not discard meaningful footage merely because its aspect ratio is imperfect. Story value can exceed technical conformity.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-shoot-format-best-exceed-technical-conformity ``` <!-- bryant-content-generator:end -->