<!-- bryant-content-generator:start --> # Short-form communication lowers the time cost of... > Short-form communication lowers the time cost of participation. People who cannot watch a complete long-form broadcast may still receive an idea, glimpse a process, or answer directly through a smaller unit of media. **Source:** [[livestreams/Snapchat, Early Adoption, and the Future of Live Social Media - Workbook|Snapchat, Early Adoption, and the Future of Live Social Media]] ## Share on Social Media ``` “Short-form communication lowers the time cost of participation. People who cannot watch a complete long-form broadcast may still receive an idea, glimpse a process, or answer directly through a smaller unit of media.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-short-form-communication-smaller-unit-media ``` <!-- bryant-content-generator:end -->