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# Short-form media can carry complete ideas when the...
> Short-form media can carry complete ideas when the author preserves subject, mechanism, and consequence. Compression is a craft: remove the excess while retaining enough structure for the audience to understand what acts, what changes, and why the thought matters.
**Source:** [[livestreams/Independent Media, Audience Trust, and the Responsibility of Reach - Workbook|Independent Media, Audience Trust, and the Responsibility of Reach]]
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“Short-form media can carry complete ideas when the author preserves subject, mechanism, and consequence. Compression is a craft: remove the excess while retaining enough structure for the audience to understand what acts, what changes, and why the thought matters.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-short-form-media-changes-thought-matters
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