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# Short-form media becomes durable teaching when...
> Short-form media becomes durable teaching when compression preserves the subject, the mechanism, and the consequence. Those three elements allow a memorable sentence to remain useful after it leaves the original feed.
**Source:** [[livestreams/Independent Media, Audience Trust, and the Responsibility of Reach - Workbook|Independent Media, Audience Trust, and the Responsibility of Reach]]
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“Short-form media becomes durable teaching when compression preserves the subject, the mechanism, and the consequence. Those three elements allow a memorable sentence to remain useful after it leaves the original feed.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-short-form-media-leaves-original-feed
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