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# Short video becomes complete when it contains one...
> Short video becomes complete when it contains one clear promise, an intelligible mechanism, a concrete example, and an arrival. Brevity should concentrate the lesson rather than amputate the reasoning that makes the lesson responsible.
**Source:** [[livestreams/Visual Storytelling and the Signals of Credibility - Workbook|Visual Storytelling and the Signals of Credibility]]
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“Short video becomes complete when it contains one clear promise, an intelligible mechanism, a concrete example, and an arrival. Brevity should concentrate the lesson rather than amputate the reasoning that makes the lesson responsible.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-short-video-becomes-makes-lesson-responsible
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