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# Short video is complete when it names one idea,...
> Short video is complete when it names one idea, explains the mechanism, provides an example, and arrives somewhere meaningful. Brevity should concentrate the teaching rather than amputate it.
**Source:** [[livestreams/Thought Leadership, Ethical Sharing, and the Craft of Public Ideas - Workbook|Thought Leadership, Ethical Sharing, and the Craft of Public Ideas]]
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“Short video is complete when it names one idea, explains the mechanism, provides an example, and arrives somewhere meaningful. Brevity should concentrate the teaching rather than amputate it.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-short-video-complete-teaching-rather-amputate
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