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# When signals become too easy to game, they lose...
> When signals become too easy to game, they lose value for everyone. Purchased bulk orders, tiny categories, and coordinated one-day spikes can dilute the credibility of designations that authors depend on. Honest internal accounting keeps an author in touch with what was truly achieved.
**Source:** [[livestreams/Book Launch Strategy, Ethical Marketing, and Bestseller Lists - Workbook|Book Launch Strategy, Ethical Marketing, and Bestseller Lists]]
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“When signals become too easy to game, they lose value for everyone. Purchased bulk orders, tiny categories, and coordinated one-day spikes can dilute the credibility of designations that authors depend on. Honest internal accounting keeps an author in touch with what was truly achieved.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-signals-become-easy-touch-truly-achieved
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