<!-- bryant-content-generator:start --> # Snapchat, early adoption, and live social media... > Snapchat, early adoption, and live social media belong to one strategic question: when a new medium changes how people communicate, how early should a creator enter, learn its grammar, and establish a trustworthy presence before the field becomes crowded? **Source:** [[livestreams/Snapchat, Early Adoption, and the Future of Live Social Media - Workbook|Snapchat, Early Adoption, and the Future of Live Social Media]] ## Share on Social Media ``` “Snapchat, early adoption, and live social media belong to one strategic question: when a new medium changes how people communicate, how early should a creator enter, learn its grammar, and establish a trustworthy presence before the field becomes crowded?” — Bryant McGill https://bryantmcgill.com/quotes/quotes-snapchat-early-adoption-field-becomes-crowded ``` <!-- bryant-content-generator:end -->