<!-- bryant-content-generator:start --> # Social capital behaves like stored possibility... > Social capital behaves like stored possibility rather than money with a fixed exchange rate. It can support introductions, launches, attention, repair, and public action, but its value depends on trust and context at the moment it is used. **Source:** [[livestreams/Social Media Success — Trust, Platform Control, and Organic Reach — Primary Recording - Workbook|Social Media Success — Trust, Platform Control, and Organic Reach — Primary Recording]] ## Share on Social Media ``` “Social capital behaves like stored possibility rather than money with a fixed exchange rate. It can support introductions, launches, attention, repair, and public action, but its value depends on trust and context at the moment it is used.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-social-capital-behaves-context-moment-used ``` <!-- bryant-content-generator:end -->