<!-- bryant-content-generator:start --> # Social media becomes humane when usefulness... > Social media becomes humane when usefulness travels farther than self-display. The enduring strategy is to contribute something real, make the terms intelligible, preserve the capacity to continue, and allow reciprocity to emerge from a relationship that was worth having before the return arrived. **Source:** [[livestreams/Usefulness, Reciprocity, and the Human Logic of Social Media - Workbook|Usefulness, Reciprocity, and the Human Logic of Social Media]] ## Share on Social Media ``` “Social media becomes humane when usefulness travels farther than self-display. The enduring strategy is to contribute something real, make the terms intelligible, preserve the capacity to continue, and allow reciprocity to emerge from a relationship that was worth having before the return arrived.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-social-media-becomes-before-return-arrived ``` <!-- bryant-content-generator:end -->