<!-- bryant-content-generator:start --> # Social media becomes worthy of the word social... > Social media becomes worthy of the word social when people leave the exchange with more recognition, capability, connection, or opportunity than they brought into it. Reciprocity is not a trick for acquiring customers; it is the human logic through which usefulness becomes trust and trust becomes a durable common world. **Source:** [[livestreams/Social Media Is Social — Reciprocity, Usefulness, and Service - Workbook|Social Media Is Social — Reciprocity, Usefulness, and Service]] ## Share on Social Media ``` “Social media becomes worthy of the word social when people leave the exchange with more recognition, capability, connection, or opportunity than they brought into it. Reciprocity is not a trick for acquiring customers; it is the human logic through which usefulness becomes trust and trust becomes a durable common world.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-social-media-becomes-durable-common-world ``` <!-- bryant-content-generator:end -->