<!-- bryant-content-generator:start --> # Social media comes fully to life when digital... > Social media comes fully to life when digital attention becomes embodied capability: people meet, practice, encourage, serve, build, and return. The highest achievement of an online community is the real-world kindness it produces. Making the best of a rocky start is itself part of that practice. **Source:** [[livestreams/Bringing Social Media to Life Through Local Community - Workbook|Bringing Social Media to Life Through Local Community]] ## Share on Social Media ``` “Social media comes fully to life when digital attention becomes embodied capability: people meet, practice, encourage, serve, build, and return. The highest achievement of an online community is the real-world kindness it produces. Making the best of a rocky start is itself part of that practice.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-social-media-comes-itself-part-practice ``` <!-- bryant-content-generator:end -->