<!-- bryant-content-generator:start --> # Social media forms a cybernetic loop: people train... > Social media forms a cybernetic loop: people train the routing system through behavior, the routing system changes what people encounter, and the changed environment trains the next round of human behavior. **Source:** [[livestreams/Independent Media, Audience Trust, and the Responsibility of Reach - Workbook|Independent Media, Audience Trust, and the Responsibility of Reach]] ## Share on Social Media ``` “Social media forms a cybernetic loop: people train the routing system through behavior, the routing system changes what people encounter, and the changed environment trains the next round of human behavior.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-social-media-forms-round-human-behavior ``` <!-- bryant-content-generator:end -->