<!-- bryant-content-generator:start --> # Social media is social before it is media.... > Social media is social before it is media. Reciprocity, usefulness, and service determine whether a platform becomes a field of relationship or merely a louder version of the broadcast systems that preceded it. **Source:** [[livestreams/Social Media Is Social — Reciprocity, Usefulness, and Service - Workbook|Social Media Is Social — Reciprocity, Usefulness, and Service]] ## Share on Social Media ``` “Social media is social before it is media. Reciprocity, usefulness, and service determine whether a platform becomes a field of relationship or merely a louder version of the broadcast systems that preceded it.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-social-media-social-broadcast-systems-preceded ``` <!-- bryant-content-generator:end -->