<!-- bryant-content-generator:start --> # Social media is about the social more than the... > Social media is about the social more than the media. Its lasting value comes from the person behind the account: what they have learned, built, and lived, and whether they have something worth sharing. Growing that inner surplus, like a garden that feeds the neighbors, is the long-range strategy. **Source:** [[livestreams/Authenticity and the New Power Structure - Workbook|Authenticity and the New Power Structure]] ## Share on Social Media ``` “Social media is about the social more than the media. Its lasting value comes from the person behind the account: what they have learned, built, and lived, and whether they have something worth sharing. Growing that inner surplus, like a garden that feeds the neighbors, is the long-range strategy.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-social-media-social-long-range-strategy ``` <!-- bryant-content-generator:end -->