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# Social media is social before it is media. The...
> Social media is social before it is media. The platform supplies transmission, but relationship supplies meaning, memory, and the willingness to act.
**Source:** [[livestreams/Trust Economics, Authentic Marketing, and Community as Currency - Workbook|Trust Economics, Authentic Marketing, and Community as Currency]]
## Share on Social Media
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“Social media is social before it is media. The platform supplies transmission, but relationship supplies meaning, memory, and the willingness to act.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-social-media-social-memory-willingness-act
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