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# Social media can be a storefront, classroom,...
> Social media can be a storefront, classroom, publishing network, and relationship layer, but attention is not ownership. Durable creators preserve direct audience paths, archives, skills, and identities that can survive a platform's changing incentives. Reach is useful; retained capability is security.
**Source:** [[livestreams/Money, Self-Worth, and Decentralized Opportunity — Part 2 - Workbook|Money, Self-Worth, and Decentralized Opportunity — Part 2]]
## Share on Social Media
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“Social media can be a storefront, classroom, publishing network, and relationship layer, but attention is not ownership. Durable creators preserve direct audience paths, archives, skills, and identities that can survive a platform's changing incentives. Reach is useful; retained capability is security.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-social-media-storefront-retained-capability-security
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