<!-- bryant-content-generator:start --> # Social media success is the long conversion of... > Social media success is the long conversion of attention into trust and trust into useful relationship. Govern the page, preserve the source, build organically, and keep the identity adaptable enough to survive both technological and personal change. The strongest audience is one that recognizes the work even after the platform changes its name. **Source:** [[livestreams/Social Media Success — Trust, Platform Control, and Organic Reach — Primary Recording - Workbook|Social Media Success — Trust, Platform Control, and Organic Reach — Primary Recording]] ## Share on Social Media ``` “Social media success is the long conversion of attention into trust and trust into useful relationship. Govern the page, preserve the source, build organically, and keep the identity adaptable enough to survive both technological and personal change. The strongest audience is one that recognizes the work even after the platform changes its name.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-social-media-success-platform-changes-name ``` <!-- bryant-content-generator:end -->