<!-- bryant-content-generator:start --> # Social media success is the disciplined conversion... > Social media success is the disciplined conversion of attention into trust, trust into relationship, and relationship into useful action. Organic reach matters because it records people choosing to return, while platform control matters because every gathered audience inhabits a space someone must govern. **Source:** [[livestreams/Alternate Recording of Social Media Success — Trust, Platform Control, and Organic Reach - Workbook|Alternate Recording of Social Media Success — Trust, Platform Control, and Organic Reach]] ## Share on Social Media ``` “Social media success is the disciplined conversion of attention into trust, trust into relationship, and relationship into useful action. Organic reach matters because it records people choosing to return, while platform control matters because every gathered audience inhabits a space someone must govern.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-social-media-success-someone-must-govern ``` <!-- bryant-content-generator:end -->