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# Social proof can be built ethically through real...
> Social proof can be built ethically through real recommendation, documented collaboration, and visible contribution. A LinkedIn endorsement, shared article, or introduction has value when it tells the truth about work actually observed.
**Source:** [[livestreams/Releasing Power Through Cooperative Leadership - Workbook|Releasing Power Through Cooperative Leadership]]
## Share on Social Media
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“Social proof can be built ethically through real recommendation, documented collaboration, and visible contribution. A LinkedIn endorsement, shared article, or introduction has value when it tells the truth about work actually observed.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-social-proof-built-work-actually-observed
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