<!-- bryant-content-generator:start --> # Social proof is compressed relational information.... > Social proof is compressed relational information. It cannot tell us everything about a person, but it helps a network decide where to direct the next unit of attention, trust, or inquiry. **Source:** [[livestreams/Building Social Capital for Social Good - Workbook|Building Social Capital for Social Good]] ## Share on Social Media ``` “Social proof is compressed relational information. It cannot tell us everything about a person, but it helps a network decide where to direct the next unit of attention, trust, or inquiry.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-social-proof-compressed-attention-trust-inquiry ``` <!-- bryant-content-generator:end -->