<!-- bryant-content-generator:start --> # Social proof can help an emerging author cross the... > Social proof can help an emerging author cross the threshold of unfamiliarity. Publication, thoughtful endorsements, reader response, and institutional association orient attention, while the work itself determines whether the attention becomes durable trust. **Source:** [[livestreams/From Audience to Author — Building Tools for Participatory Publishing - Workbook|From Audience to Author — Building Tools for Participatory Publishing]] ## Share on Social Media ``` “Social proof can help an emerging author cross the threshold of unfamiliarity. Publication, thoughtful endorsements, reader response, and institutional association orient attention, while the work itself determines whether the attention becomes durable trust.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-social-proof-help-becomes-durable-trust ``` <!-- bryant-content-generator:end -->