<!-- bryant-content-generator:start --> # Social proof is strongest when it carries context.... > Social proof is strongest when it carries context. A respected endorsement, credible publication, meaningful review, institutional adoption, or visible reader result tells people not only that attention exists, but why the work may deserve theirs. **Source:** [[livestreams/Book Launch Strategy, Ethical Marketing, and Bestseller Lists - Workbook|Book Launch Strategy, Ethical Marketing, and Bestseller Lists]] ## Share on Social Media ``` “Social proof is strongest when it carries context. A respected endorsement, credible publication, meaningful review, institutional adoption, or visible reader result tells people not only that attention exists, but why the work may deserve theirs.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-social-proof-strongest-work-deserve-theirs ``` <!-- bryant-content-generator:end -->